RowOne App

This project involved the design of a comprehensive B2B flight booking platform for a corporate client. The goal was to deliver a scalable and user-centric interface that supports complex workflows across multiple devices and user scenarios. The work included creating a cohesive visual language, covering logo proposals, typography, color systems, and brand guidelines to ensure a consistent experience across touchpoints. Over 400 responsive screens were designed and documented, addressing diverse platform requirements. Additionally, a custom icon set and modular component library were developed to streamline implementation and maintain design integrity. UX improvements focused on simplifying the booking process through intuitive navigation, smart filtering, and seamless user flows — from onboarding to checkout. This project reflects a strong emphasis on building flexible and extensible design systems that align with business goals and end-user needs.

Disclaimer * This project was executed as a design contribution under subcontract for the creative agency TribeRiga, in the context of work delivered to their client RowOne. All copyrights, trademarks, and intellectual property related to the product, its branding, and final implementation remain the exclusive property of TribeRiga, RowOne, and any other respective rights holders. This case study is shared strictly for non-commercial, portfolio purposes in accordance with international professional practice, Article 16 of the Latvian Copyright Law, the EU Directive 2001/29/EC, and Articles 15 and 20 of the Law of Georgia on Copyright and Related Rights. No proprietary or confidential materials are disclosed beyond publicly available or permitted assets. The designer does not claim ownership or authorship of any protected content belonging to the agency, client, or affiliated parties.